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The Quality/Safety of Wisconsin’s Dairy Products
Today’s consumers are demanding quality in the food products
they purchase. Cheese and dairy products from Wisconsin have had a strong
reputation for quality and value, thanks to the dedicated efforts of our dairy
producers, our manufacturers, and our marketers. For over a decade and a half,
the Wisconsin Milk Marketing Board, Inc., (WMMB) has helped reinforce and
maintain this quality image in the national marketplace. But the quest for
improved quality continues as WMMB works with our manufacturers and our
producers to enhance and assure the quality of our dairy products at every link
in the marketing chain – from our farms all the way to the consumer’s table.
WMMB is working with our dairy producers, our manufacturers and
our marketers on integrated dairy food programs that help ensure all dairy
products from Wisconsin are safe and of the highest quality. These programs
combine new technologies and new quality management practices with our
century-old commitment to quality and craftsmanship. This ongoing effort
underscores Wisconsin’s longstanding commitment to providing consumers with the
best quality cheese and dairy products available.
Quality Programs on our Dairy Farms
The production of safe wholesome dairy products begins with the
production of quality milk on our dairy farms here in Wisconsin. Dairy
producers work with many resources and experts to help them maintain the health
of their dairy cows and the quality of the milk they produce. A combination of
on-farm “best management practices”, stringent regulatory requirements and
regular on-farm quality assurance inspections help ensure that all of our
cheese and dairy products begin with quality raw milk. Check out these resource
links for more information about milk quality programs on Wisconsin farms.
Quality Programs in Our Dairy Plants
Wisconsin dairy processors and manufacturers
continue to carry the commitment to quality through to the marketplace as they
transform the milk made on our farms into cheese and dairy products. The
Wisconsin Master Cheesemaker® Program and the dairy product safety/quality
programs offered through the Wisconsin Center for Dairy Research are two
examples of this commitment to quality. These resource links provide more
information on dairy product quality and safety:
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