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Agriculture
is Wisconsin's largest industry at an estimated $51.5 billion. Within it,
dairying is the largest segment. In fact, the dairy industry's impact
represents $20.6 billion in Wisconsin's economy – larger than both
manufacturing and tourism. Like any industry, new strategies and innovations
are keeping this economic engine growing and progressive in Wisconsin.
The America's Dairyland television series promotes
the positive values inherent in all aspects
of Wisconsin's dairy industry. Broadcast in
every Wisconsin television market and
the surrounding area, the America's Dairyland
television series examines key aspects of the Wisconsin dairy industry.
If you are interested in obtaining a copy of any of the
following episodes, please
contact us for more information.

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A Traveler's Guide to America's Dairyland
Wisconsin—land
of clean air, lush rolling hills
and sparkling limestone-filtered
water—is known for its
world-class cheeses.
As you travel through the state
and sample the best our craftsmen
and women have to offer, you'll get
a true taste of the rich traditions
that for well over 160 years have shaped Wisconsin's
ethnic and culinary landscape.
Air Dates:
Saturday, March 29, 2008
Sunday, March 30, 2008
View Video Clip
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We All Scream for Ice Cream!
More than 90% of
all households purchase ice cream
and dairy desserts – Americans
consume an average of 23 quarts each
year.
We'll visit with some ice cream manufacturers
to learn more about this delectable
dessert and travel Wisconsin to find
out what makes ice cream such a popular
treat for everyone.
Air Dates:
Saturday, June 28, 2008
Sunday, June 29, 2008
View
Video Clip
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Keeping
Wisconsin Green & Growing
Wisconsin's environmental diversity is a strength no other state and few
countries have. It's because of this wide range of landscapes that there
are more dairy farms in Wisconsin than in any other state. Protecting these
beautiful lands is an important part of any business, especially those
that make their living from it. On this episode of Discover Wisconsin—America's
Dairyland, we're traveling the state and visiting with dairy producers,
cheesemakers and other environmentalists to find out how they are all working
together to protect Wisconsin's resources. We'll learn about the state's
conservation leadership and how dairy cows are natural recyclers. We'll
also explore new and exciting ways that dairy producers are generating
renewable energy. Tune in and find out how you can help keep Wisconsin
Green and Growing!
Past Episode - Aired:
Saturday, September 15, 2007
Sunday, September 16, 2007
View
Video Clip
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America's
Dairyland – "All About
Alice"
Over the last 60 years, our
great dairy state has been promoted
through the efforts of one person:
Alice in Dairyland. Sixty women have
assumed the name "Alice" and
have been sharing the rich history
and diversity of Wisconsin agriculture
with millions of people across the
world. We explore the Alice in Dairyland
program – why it was started
and how it’s changed over the
last 60 years. We also have the honor
of introducing you to several former
Alices and learning how agriculture
and the Alice in Dairyland program
impacted their lives. We also explore
a day in the life Alice during one
of her busiest times of the year – the
Wisconsin State Fair. It’s
a time-honored tradition spanning
60 years. Learn "All About Alice."
Past Episode - Aired:
Saturday, October 13,
2007
Sunday, October 14, 2007
View
Video Clip
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Cows, Cows, Cows
More than any other state or country, dairy is intertwined and connected
to the past, present and future of Wisconsin. And more than any other animal,
the cow is connected to our lives. We explore the many ways that cows are
part of our heritage, our psyche, our society and what we all take for
granted as Wisconsinites.
Past Episode - Aired:
Saturday, January 26, 2008
Sunday, January 27, 2008
View
Video Clip
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Pizza
... Cheese Tops it All
From frozen pizza
to gourmet pizzas, one ingredient
is mandatory to make a great pizza … Cheese!
Did you know that most pizza makers
have special requirements for the
cheese they use on their pizzas?
We'll visit Alto Dairy where we'll
learn how they conduct "pizza bakes" to
ensure that their cheese contains
the right melting and browning
qualities for their customers.
Then join us as we visit the Wisconsin
Center for Dairy Research to talk
about their pizza studies. Finally,
we'll stop by one of Wisconsin's
favorite pizzerias to show you
how to make the "Perfect" pizza
using Wisconsin Cheese.
Past Episode
- Aired:
Saturday, February 16, 2008
Sunday, February 17, 2008
View
Video Clip
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Upcoming Show Dates and Times
| CITY |
STATION
|
AIR TIME
|
| Milwaukee |
WITI TV 6 (FOX)
|
Sundays 9:00 a.m.
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| Madison |
WKOW TV 27 (ABC) |
Saturdays 6:30 p.m. |
| Eau Claire |
WQOW TV 18 (ABC) |
Sundays 5:00 p.m. |
| La Crosse |
WXOW TV 19 (ABC) |
Sundays 5:00 p.m. |
| Wausau |
WAOW TV 9 (ABC) |
Saturdays 6:30 p.m. |
| Superior/Duluth |
WDIO TV 10 (ABC) |
Sundays 5:30 p.m. |
| Green Bay |
WGBA TV 26 (NBC) |
Saturdays 5:00 p.m. |
| Rockford |
WIFR TV 23 (CBS) |
Saturdays 6:30 p.m. |
| Cedar Rapids |
KFXA 28 (FOX) |
Saturdays 6:30 p.m. |
| Eagle River |
WYOW TV 34 (ABC) |
Saturdays 6:30 p.m. |
| Hibbing, MN |
WIRT TV 13 (ABC) |
Sundays 5:30 p.m. |
| Marinette/Menomonee |
W31BK (NBC) |
Saturdays 6:00 p.m. |
| Sturgeon Bay |
W22BW TV 22 (NBC) |
Saturdays 6:00 p.m. |
| Tomah |
WIBU-TV |
Mondays 5:00 p.m. |
| Minneapolis |
Fox Sports North
FSN-North
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Saturdays 10:00 a.m. Outdoor Block |
| Chicago |
Comcast SportsNet |
Saturdays 10:00 a.m. |
| Wisconsin (Statewide) |
Fox Sports North
FSN-Wisconsin |
Saturdays 10:00 a.m. Outdoor Block |
| Rochester/Austin |
Fox Sports North
FSN-North |
Saturdays 10:00 a.m |
America's Dairyland is created by the producers of
Discover Wisconsin television.
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